When you’re staring at slide 58 of an 80-slide presentation with yet another acronym that you don’t understand, it feels like you could give up on social media altogether.Don’t Worry, that’s pretty much how every marketer feels. Social media acronyms are no different than any other kind of jargon: they are vaguely understood by the group to which they belong (and rarely anybody else).

Like overly academic or pontificating language, acronyms can be annoying and should be used with caution. However, they hold the keys to better understanding your customers and fellow marketers—so it’s important that you stay on top of them.

We’ve divided our list of social media acronyms and abbreviations into three categories:

  1. Network-specific acronyms
  2. Popular acronyms on social
  3. Acronyms used by social media marketers

Our comprehensive list of the latest social media acronyms will help you survive your next meeting. Terms are organized alphabetically under each category.

Network-specific acronyms

Popular acronyms used on social media

AMA: Ask me anything

BAE: Before anyone else

DM: Direct message

ELI5: Explain like I’m five

FOMO: Fear of missing out

FTW: For the win

ICYMI: In case you missed it

IMO/IMHO: In my opinion, In my humble opinion

IRL: In real life

IKR: I know, right?

JIC: Just in case

LMK: Let me know

MCM: Man Crush Monday

MT: Modified Tweet

NSFW: Not safe for work

OOTD: Outfit of the day

RT: Retweet

SMH: Shaking my head

TL;DR: Too long; didn’t read

TBH: To be honest

TBT: Throwback Thursday

YOLO: You only live once

YSK: You should know

WCW: Woman Crush Wednesday

Acronyms used by social media marketers

AIDA: Attention, Interest, Desire, Action

  • Attention through building awareness.
  • Interest by encouraging users to join your community.
  • Desire through regular communication and engagement.
  • Action by creating relevant content and calls-to-action.

API: Application Programming Interface

CMGR: Community manager

CMS: Content Management System

CPC, PPC: Cost per click, Pay per click

CR: Conversion rate

CRO: Conversion rate optimization

CTA: Call to action

CTR: Click-through rate

CX: Customer experience

ESP: Email service provider

KPI: Key performance indicator

PV: Page views

GA: Google Analytics

ROI: Return on investment

RSS: Rich site summary (Also known as: really simple syndication)

RTD: Real-time data

SaaS: Software as a service

SEM: Search engine marketing

SEO: Search engine optimization

SERP: Search engine results page

SM: Social media

SMB: Small and midsize businesses

SMP: Social media platform

SMM: Social media marketing

SMO: Social media optimization

SOV: Share of voice

SoLoMo: Social, local, mobile

SRP: Social relationship platform

TOS: Terms of service

UGC: User generated content

UI: User interface

URL: Uniform resource locator

UV: Unique views

UX: User experience

WOM: Word of mouth