The growing ubiquity of the Internet and social media has given rise to new ways of information sharing and communication. The effect can be positive as well as negative.

To achieve the best results with your campaigns, you need to target the channels most suitable to your audience, your industry, and your goals.

This Infographic details the pros and cons of social media marketing channels for a better understanding of how to build a relationship with your audience on social media.

Pros Cons
Lowest cost form of Marketing Takes lots of times
Huge potential audience and possibility of massage to get viral You are in it for the long term
It’s having a vloser connection with clients Changing its landscape
It’s very useful for market research and insights Lack Of Control
Provides useful data Difficult to measure ROI
Excellent medium to promote your content Worldwide open
It’s help with organic search Unreliable information
Opportunity for customer feedback It can be addictive
Facebook Great for brand exposure and customer retention But not seo friendly
Twitter is great for targeting professional customer Limitation of character in massage
Instagram is great for visual product Time to get planning for perfect picture
LinkedIn helps to build brand and personal brand information LinkedIn have limited feature for sharing and viewing video content