Best local SEO tools for improving rank in SERP (Search Engine Results Page):
Search Engine Optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

What is Local SEO?
Local SEO is an effective way to market your business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for a local business. Local SEO uses a variety of strategies  getting your site ranked on search engines like Google, business directories such as Yelp, Super pages, Foursquare, Yellow book, Google My Business listing, Bing Places for Business page, localized content on your website, online reviews and other strategies. Millions of customers use local search every day to find the best local businesses in their area.

Use of Local SEO
Local SEO is an essential part of your SEO strategy, especially if you’re a smaller to mid-sized company that relies on the business of local customers. SEO is incredibly important to the success of your online marketing efforts You may already even be using some of the more common SEO tools, such as Google Analytics. There are many different local SEO strategies that you can implement, from optimizing your content using local SEO keywords to submitting your NAP (name, address and phone number) to various local directories. To help organize, streamline and track all of your local SEO efforts, you should make use of these local SEO tools.

There are different tools for improving rank in serp by local SEO

  1. SEO Site Check-up:
    Site Check-up runs through a fast audit of your site, checking for proper tags and surfacing any errors that might come up.
  2. SERPs Rank Checker:
    You can run Rank Checker one of two ways: Input your keyword and your website and see where you land, or leave the website field blank to view the top-to-bottom list of results for a keyword.
  3. Moz toolbar:
    the Moz toolbar is just too good to pass up. Once installed, Moz toolbar can show you SEO insights from within Google search results pages and at any particular website.
  4. Copyscape:
    Enter a URL for a BlogSpot or website, and Copyscape can tell you where else that content exists online. You might find results that you’ll need to follow-up with to help get your SEO in order
  5. txt Generator:

Robots.txt files let the web robots know what to do with a website’s pages. When a page is disallowed in robots.txt, that’s instructions telling the robots to completely skip over those web pages. There are some exceptions in which case a robots.txt might be ignored, most notably malware robots that are looking for security issues

  1. Google Analytics:
    In addition to tracking pretty much every bit of traffic you could imagine on your website, Analytics also surfaces many keyword insights as to which terms people use to land on your pages. It’s a complete web stats and search insights
  2. Google Webmaster Tools + Bing Webmaster Tools:
    These webmaster tools help give you a taste of what the two top search engines think of your site. It’s helpful to see any bugs, alerts, and indexing issues.
  3. Google Keyword Planner:
    Enter a keyword or group of keywords into the tool, and Google will return all sorts of helpful stats to guide your keyword strategy: monthly search volume, competition, and even suggested terms you might not have considered.
  4. XML Sitemaps:
    Simply enter your site’s URL and some optional parameters, and XML Sitemaps will create a sitemap that you can upload to Google Webmaster Tools.
  5. Google Page Speed Insights:
    Enter a URL this tool will test the loading time and performance for desktop and for mobile, plus identify opportunities to improve. The mobile results also come with a user experience score, grading areas like tap targets and font sizes.It Check the speed and usability of your site on multiple devices
    1. Searchmetrics Website Analyzer:

    The free version of the Searchmetrics report shows you a taste of how your website ranks in search and social, along with a preview of top terms. It is simply called as a performance dashboard for search and social rankings

    These are some of the tools to improve rank in SERP (Search Engine Results Page), by using these tools our website/page will be healthy and organic, it improves traffic and Google analyses and gives ranking to the website or a page.