Do you ever read social media marketing case studies of brands for motivation?

Different brands had different budgets, different goals and very different ways of achieving them.

This case study highlights 4 brand case studies of businesses that have stood out by applying innovative social media marketing strategies.

All of these were creative, ambitious and had the real impact.

#1 Airbnb

Airbnb is an online marketplace and hospitality service, assisting people to lease or rent short-term lodging including vacation rentals, apartment rentals, homestays, hostel beds, or hotel rooms.

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Airbnb has successfully used social media to grow their audience.

It embraces visual marketing to attract fans. On Instagram, the brand posts user-generated photos that it curates from its hosts and guests.

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The company uses Twitter and its Facebook page, which has over a million followers, to promote blog posts and particularly surprising listings.

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Its YouTube channel is home to global content like, “Don’t Go There. #LiveThere,” and “Wall and Chain” come as part and parcel with behind-the-scenes videos that also live on YouTube.

#2 Oreo

Oreo is the world’s favorite cookie consisting of two chocolate wafers with a sweet crème filling in between, and are marketed as “Chocolate Sandwich Cookies” on the package.

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Oreo is a brand that is known for their creative social media marketing. They are constant with their branding and manage to catch onto real-time events.


On Twitter, it caters to diverse geographies speaking native languages and creating sharable content for their diverse audience. Twitter is distinguished only by its concise, interactive and very conversational tone from Facebook.




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